SurfaceCleaner: New Technology Enters an Established Market
Our SurfaceCleaner technology is entering a market that has been shaped for decades by conventional cleaning agents, concentrates and established workflows. That is exactly where the challenge lies: a new technology must do more than simply work from a technical perspective. Users need to understand where its use makes sense, which existing cleaning agents can be replaced and whether the transition is economically viable.
This makes careful coordination particularly important with SurfaceCleaner. The system produces the required cleaning medium directly on site and can reduce or replace the use of conventional cleaning chemicals in many applications.
Whether and to what extent this makes sense for a particular operation depends on its cleaning processes, consumption volumes, requirements and existing infrastructure. Good consultation therefore starts with a straightforward question: Where does SurfaceCleaner provide the greatest benefit for the customer?
Innovative Solutions Require Specialized Sales Structures
New technologies naturally raise questions. How does the existing cleaning process change? Which products can be replaced? Which applications remain unchanged? What are the current consumption levels and costs, and how does the calculation change after implementation?
These questions cannot be answered in a standard sales conversation. They require analysis, close communication with the customer and a solid understanding of professional cleaning processes.
BioTech Aqua Solution was founded specifically for this purpose. The company focuses on marketing and implementing SurfaceCleaner technology, bringing the necessary specialization to a market where consultation and practical implementation are decisive.
BioTech Aqua Solution Takes on a Central Role
BioTech Aqua Solution will become our key partner for expanding the SurfaceCleaner business in German-speaking markets.
Its role goes beyond conventional sales: analysing customer requirements, evaluating cost-effectiveness, defining suitable applications, supporting implementation and serving as a direct point of contact throughout the process.
pro aqua will continue to focus on technology, product development and product-specific expertise. BioTech Aqua Solution brings this knowledge to the customer and translates it into concrete applications and economically viable solutions.
This clear division of responsibilities makes sense to us: a product that requires explanation also requires people who can focus specifically on exactly that task.
After the UK, the Next Step Is Europe
SurfaceCleaner has already gained considerable practical experience and achieved strong results, particularly in numerous applications in the UK. The next step is to establish the technology more broadly in additional European markets.
For German-speaking markets, our cooperation with BioTech Aqua Solution creates a specialized sales structure for exactly this purpose. Rather than treating SurfaceCleaner as just another product within a large portfolio, the company focuses specifically on the technology, its applications and the individual requirements of each customer.
Partnerships Are Part of How We Work
Long-term and reliable partnerships are highly important to us at pro aqua. We develop technologies, while our partners contribute market knowledge, application experience and close customer contact. Good results are achieved when these competencies work together effectively. That is why we make important partners visible publicly.
BioTech Aqua Solution now also has its own dedicated section on our website. There, we present the company, its responsibilities and its role in the further expansion of SurfaceCleaner technology. We will also continue to report on joint projects, applications and further developments in our news section.
We look forward to working with BioTech Aqua Solution and wish the team every success in further expanding SurfaceCleaner - and in reducing the use of conventional cleaning chemicals wherever this is technically and economically sensible.